Distribution and Retailing .

Question 1
Katie Collins is managing director of Fashion Wholesalers supplying 120 small independent women’s clothing retailers targeted at AB women aged 35 – 60. The target market are mainly ‘housewives’ i e women who do not work. Fashion Wholesalers are UK agents for 30 German and Scandinavian producers who are known and well accepted in this niche market. Katie knows that most of her customers rely on her for around 50% of their stock.

Fashion Wholesalers buyers make 4 trips a year to each supplier. They order clothes for each of the seasons agreeing a delivery schedule of monthly deliveries into their warehouse near Peterborough. They take samples of the clothes they have ordered back to the showroom attached to the warehouse for buyers from the stores to order. The stock schedule is:

Seasons    Samples in showroom   Stock arrives Warehouse   Despatched to Stores
Spring   September   January, February, March   February, March, April
Summer   November   April, May, June   May, June, July
Autumn   February   July, August Sept   August, Sept, October
Winter   April   October, Nove   mber       October,November, December

Explain how conflict may rise within this distribution chain (50%).
From the perspective of Fashion Wholesalers recommend ways conflict can be managed (50%).
Make reasonable assumptions where necessary and make these assumptions clear.

Question 2
Recommend the retail mix for a start-up retailer of men’s clothing targeted at men aged 40+ of the A and B social grades. The main competitors are department stores and specialty stores including bespoke tailors (made to measure). The business intends to sell goods and will not make suits for individuals.
Make reasonable assumptions where necessary and make these assumptions clear.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂