Develop a full new marketing plan (ONLY) ONE OF the assigned companies STARBUCKS *PUMA * Hyatt Hotels

Develop a full new marketing plan (ONLY) ONE OF the assigned companies STARBUCKS *PUMA * Hyatt Hotels
Develop a full marketing plan for ONE assigned company. The marketing plan must be based on your analysis, and NOT a description of the company’s current marketing plan. Instead, based on your analyses you should decide what changes should be made to the company’s marketing plan and how those changes should take place (specifically the adaptations to the current target audience and to the current marketing mix). **Please follow all of the instructions and please complete everything.
1) Executive Summary
2) Introduction
3) Situation Analysis
• Marketing environmental analysis
• Company and product review
• Market/Customer analysis
• Competitor analysis
• Evaluations: opportunities and threats
4) Proposed new marketing objectives
5) Recommendations on marketing strategy – new marketing plan
Target Markets
• Differentiation & Positioning
• Product Strategy
• Pricing Strategy
• Distribution Strategy
• Promotion Strategy
6) Conclusion
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