Defining and segmenting a brand’s target audience

Topic : Defining and segmenting a brand’s target audience to provide efficient and effective focus to the use of the business’s marketing resources is “JOB 1” for most marketers. Find an article that demonstrates or shows how a specific marketer has clearly and specifically defined their target audience (and succeeded or failed in their effort to convey relevant and meaningful information to that audience). Discuss in detail and provide your POV.

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