+1 862 207 3288 consumers segmententation and identification of brands
In the UK, the older generation (i.e. people above the age of 59) account for a rapidly growing and increasingly wealthy market. Discuss how this group is consumers might be segmented and identify brands which might profitably target these segments.
Answer the Question
In the UK, the older generation (i.e. people above the age of 59) account for a rapidly growing and increasingly wealthy market. Discuss how this group is consumers might be segmented and identify brands which might profitably target these segments.
Mark will be considering follow:
? A seminar paper is essentially a written treatment of the Discussion Question linked to each Topic (Conducing Marketing Research)
? Display knowledge of the principles and theories involved and ability to apply them effectively.
? Demonstrate the ability to select critical points, evaluate them communicate the conclusions effectively.
? Demonstrate a thorough understanding of the purpose of the exercise.
? In this assessment credit will be given, where appropriate, for:
? answering the question fully
? evidence of the application of marketing theory
? evidence of wider reading
? use of real-world examples
? critical thinking
? creative solutions
? clarity of expression
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