+1 862 207 3288 Comparative analysis of 3 cruise organisations + SWOT for each one
You are to undertake a comparative analysis of three contrasting cruise brands. Your
analysis should be based on the following:
1. A historical perspective that reflects on the evolution of cruising in general
and your selected companies in particular.
2. The 4 ‘Ps’ – people, price, promotion and product (where people considers
both passengers and crew profiles, price considers fluidity of pricing and
pricing strategies, promotion reflects on strategies to attract customers and
product includes both the tangible and intangible aspects relating to
passenger services).
3. A SWOT analysis for each company (supported by theory).
the more references the better but id be happy with about 8/9
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