companywide ethics audit

companywide ethics audit
Develop a companywide ethics audit
REQUIRMENT: As the newly appointed Vice President of Ethics Management, you have been given the responsibility to develop a companywide ethics audit.

The direction you have received is as follows: The audit must:

1. Be consistent with the mission statement of the company and its business goals.

2. Reflect the value ethics of the firm and reflect expected behavior from co-workers and senior management – code of ethics (if it exists). (Refer to Ethical Marketing Chapter 1 – “Ethics of the Mean”). Murphy, P., Laczniak, G., Bowie, N., and Klein, T. (2005). Ethical Marketing. Upper Saddle River, New Jersey: Pearson Hall.

3. Measurable so performance over time can be tracked and evaluated

4. Include marketing strategy efforts for cause-related activities and product design and makeup

5. Consider public or societal image for the benefit of the stakeholders – customers, employees, distributors and suppliers. (Refer to the “The Power – Responsibility Equilibrium”).

6. Ease of implementation so that all employees and departments can share in its execution and understanding

****Prepare this working document as though you were going to present it to senior management for approval and implementation.
*** DO NOT WRITE THIS IN FIRST PERSON. THIS NEEDS TO BE WRITTEN IN THIRD PERSON.