communication in social markiting

It is relatively straightforward to ‘communicate’ the attributes of products and the associated brand values. However when considering social marketing activities, the process becomes less transparent and clear cut. This becomes even more difficult when we are trying to generate a ‘call to action’ with communication targeted at ‘hard to reach’ markets.

What is Domestic Violence? Who are the perpetrators, who are the victims? What do we want to say to them?

You are required to write a marketing literature review which covers the key themes related to communication strategies related to domestic violence, covering issues related to the style, form and measurability of its impact. (3000 words)

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