Communicating the Change
This project piece will have 3 parts:
A. The main part of your project this week will ask you to pick ONE of the company’s change plan, and develop a communication plan for the company. This plan should be
submitted by using an excel spreadsheet, setting out the Stakeholders, the timeline of the communication plan, the method of communication, the rationale for why you
chose this method of communication, the purpose of the communication and identifying “who” will do the communicating. The grid for this project can be found in doc-
sharing, entitled “Grid for Week 6 – Communication Plan.”
B. Pick ONE of the communication pieces which you would have used which is listed in your communication plan, and write the communication in a Word document (either
the text or the script, if the communication would have been oral.) Be sure to review the Week 6 lecture and the examples of communication plans and types there for
more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your
instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.
C. The “real world” aspect of this project is that you will write a 1-2 page analysis of one of the media pieces about one of the company’s changes written (or
provided via oral media) by the company. For this section of the project, please analyze any media, news, or other communications which explained the change going on
in the organization. Explain in your paper how the company handled communicating the change to its stakeholders.
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