Case: Climbing to the Top!

You might also find it helpful to hear people talk about why they climb in the video “The Insiders.”

Questions:

1. What types of programs or tactics would you suggest to break the fear of Baby Boomers and change
their attitude towards rock climbing?

2. What do you think motivates one to rock climb or try this sport? Is the value provided utilitarian or hedonic? What would be
your motivation to try rock climbing?

3. Explain how the intrinsic motivation state of flow might occur in rock climbing.

4. Which specific consumer traits would explain one’s motivation
to rock climb. For example, the Five Factor Model of personality traits is one framework that can be used.

Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.