Business Studies

This is a case study assignment. My course is Business Policy and Strategy, our class topic for this week is Managing Internal Operations.

Professor’s required:
Please read Case 12, Equal Exchange: Trading Fairly and Making a Profit, on page C-148 and watch the attached video, please consider and answer the following questions:
1. Explain the competitive pressures facing the fair trade food and beverage products industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Equal Exchange? Which of the five forces is weakest?
2. What are Equal Exchange’s competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources and capabilities able to pass all four VRIN tests for sustainable competitive advantage?
3. Describe one (1) recommendation you would make to the company’s board of directors concerning the company’s future direction.

please read eBook and watch video, based on these materials and our class topic to answer questions. Following is video address.
URL: https://www.youtube.com/watch?v=Apl-XiMpMU0

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