+1 862 207 3288 1) Individual business proposal; 2) Group presentation: business pitch; 3) Individual reflective task
Purpose of this assignment:
The purpose of this assignment is to develop learners’ understanding of the concepts and skills involved in the development and implementation of a business idea through market research, data analysis and the practical application of relevant theories.
Scenario or context:
This is a broad-based unit which focuses on the application of business concepts in a practical context. Learners will understand the academic and business skills involved in researching a market, analysing data and making informed decisions. In this unit, learners will consolidate understanding of the concepts developed in units 1 – 4, for example management and leadership theories and the elements of the marketing mix.
Firstly, learners will be required to develop a business idea by identifying a gap in the market. Through this process, learners will practice and further develop skills in market research and data analysis. Learners will then consider the market environment for their chosen product/service using a variety of business tools, for example PESTEL analysis and Porter’s Five Forces.
Next, learners will understand how to critically evaluate a number of business ideas in a formal context and assess their feasibility. Learners will also, therefore, develop an understanding of how to conduct a business meeting, in addition to enhancing communication and debating skills. Finally, learners will consider the elements of the marketing mix and prepare a pitch for their chosen business idea.
Task 1 ( LO 1: 1.1, 1.2, 1.3; LO2: 2.1, 2.2, 2.3; LO3: 3.3 and M1, M2, M3, D1, D2, D3)
Individual business proposal
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M2, you will have selected appropriate business tools to analyse the macro- and micro-environment relevant to your business idea. You will also have identified an appropriate target market and subsequently designed a marketing plan for your product/service.
To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs. Your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D1, you will have drawn conclusions regarding the feasibility of your business idea through effective analysis of the strengths and weaknesses of your product/service. You will have made recommendations based on the conclusions drawn.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Task 2 (LO 2: 2.4; LO3: 3.1, 3.2; LO4: 4.1, 4.2, 4.3 and M1, M3, D2, D3)
Group presentation: business pitch
To achieve M1, you will have made effective judgements on the feasibility of a business idea through market research and the use of relevant analytical tools.
To achieve M3, your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
To achieve D3, you will have demonstrated clear ideas and generated conclusions and recommendations which demonstrate analytical skills and creative thinking.
Task 3 (LO3: 3.4; LO4: 4.4 and M3, D1, D2)
Individual reflective task
To achieve M3, the written work you present will be in an appropriate format with correct use of sources and coherent, well-structured paragraphs. Your presentation will demonstrate effective communication, both verbal and visual, in an appropriate format.
To achieve D1, You will have provided a critical evaluation, both self-reflection and peer evaluation, of the work produced and you will also have identified an action plan on the basis of this evaluation.
To achieve D2, you will have demonstrated an effective approach to both independent study and group work. You will have met the submission deadlines and achieved the unit assessment criteria.
Evidence checklist Summary of evidence required by student Evidence presented
Task 1 Individual business proposal
Students shall prepare a report of approximately 1,000 words discussing the feasibility of a business idea.
It shall consist of:
• Description of a product or service
• Aims and objectives of the chosen product/service
• Rationale for the product/service chosen
• Market analysis (competitors, prices, consumers, opportunity)
• Marketing plan
• Conclusion and recommendations
Task 2 Group presentation: business pitch
Students shall work in groups of 3 or 4 (depending on class size) and prepare a 15-20 minute group presentation outlining the chosen business idea.
It shall consist of:
• Analysis of the choice of business idea (previously selected at formal business meeting)
• Pitch of the business idea (aided by use of PowerPoint presentation, advertising material and/or promotional video))
• Response to questions from the ‘investors’
Task 3 Individual reflective task
Students shall prepare a report on the completion of the group presentation task.
It shall consist of:
• Description of student’s role in the group
• Evaluation of group performance
• Critical self-reflection
• Peer evaluation
• Future action
Sources of information:
Core textbooks:
Hall, D., Chambers, I., & Gray, D., 2008. Business studies: AS level, AQA.4th ed. Harlow: Pearson Education.
Boddy, D., and Paton, S., 2011. Management: An introduction.5th ed. Harlow: Financial Times Prentice Hall.
Other sources:
Websites
• Times 100 Business case studies website: www.businesscasestudies.co.uk
Journals
• The Economist (The Economist Newspaper Group Inc)
Newspapers
• Financial Times
The Guardian/The Independent/The Times – business pages
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