BUSINESS PLAN :luxury food delivery service in morocco

i have to do a business plan about a luxury food delivery service in morocco .
my concept is :
Fine’Makla is a innovative and sophisticated food delivery service dedicated and specialised in the luxury delivery for prestigious Restaurants in Morocco , responding to an outstanding change in the consumer spending behaviour of middle and upper class consumer’s.
Fine’Makla is a brand with a unique universe and promise, asserting itself as a pioneer by proposing an unique service and exceptional delivery packages where hight expectations are standards. Therefore, our most valuable assets are our highly professional critics , management and delivery team.
The business creation articulates around the creation of a multi-canal network through a luxury exclusively oriented web site platform and a smartphone application enabling its members to order and be delivered at their choices high end quality food from top luxury and gastronomic restaurant.
Hence, the business model rely on a Business to Business as well as on a Business to Consumers approach aiming to reconcile the great potential of latest technological advancements and luxury brands still fearing to diminish their brand integrity and image. Most of the restaurants want to have a delivery service but don’t have enough knowledge
The Headquarter is be based in Casablanca, the economic capital of Morocco and will be operational on the 1st January 2016.
Fine’Makla – Bring the Gastronomie in your home ! is projecting to deliver initially in major area in Casablanca and Rabat then Target Marrakech .

What you have please to do is :

1/ Product or service descriptions

a) description

– define your type of business/industry (retail, wholesale, service, app, manufacture, project development, e-business…)
– what is it? How does it work?
– How will consumers interact with your product
– PB statement
– How will it solve their problem?
– When will you operate ? (hours…_)
– Design
– Sourcing
– Be clear
– Be detailed
– Be specific
– Organize your thoughts into parts titled according to your offer
– Add visuals if it is relevant (maps, drawings…)
– The goal is to give a clear explanation of you VISION.

2/ Market analysis

a) statistic
o 1. Economic outlook (background)
o 2. Industry analysis & market segmentation
• whether within or across national boundaries, effective market segmentation delineates segments whose members are similar to one another in one or more characteristics AND different from members of other segments
• depending on its goal and resources, a company may choose to focus on one or several segments or to have a mass market strategy.
? define target market and eventual satellite markets. Density/niche market or wider market
? demographics (gender, age, ethnicity, education, income, occupation, family, life habits
• national statistical agencies, such as Eurostat in Europe are major sources of demographics data. Generally, private firms gather additional data on specific population groups (wine intelligence or IWSE for wine).
• The CHANGES in theses demographics are of great interest to marketers because the data can be used to located and predict the size of markets for many new products and thus spot opportunities.

The segmentation process is only valid when:

– Consumers match in terms of products needs
– Important differences btw segments are identified
– Segment is large enough to be profitable
– There is a positive response of the consumer to the marketing designed

o 3. Customer profile – the target person – the most representative of our customer
o 4. Competition
• size, constitution/ who are they?
• Identify one or two competitors if your product is not an innovation
• Explain differentiation from competitors
• Dynamic

market trends & forecast : evolution of the market

– trendy VS declining
– growth & price evolution
– opportunities (needs) & threats
– estimate your market share potential

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