Business management

the Term Paper is a fun and practical exercise where the student can apply what he/she is learning in the course to select

a product and a target foreign market, and then plan a realistic market launch. The student is to select a product (real or

imagined) but not a service that he/she is to launch (from introduction through stabilization of operations) in a country

other than the United States. “Launch” applies to the target market, where to sell the product. The product may be

produced in the US or elsewhere, but not in the target market.

This Final paper consists of your Business Plan and an Excel Spreadsheet of anticipated cash flows (expenses and

income) and the resulting bottom line (profit or loss) for each year

For the Term Paper, you will present your analysis and conclusions on the:
•Rationale for choosing your product. .
•Rationale for choosing your target market. .
•Rationale for choosing the country where your product will be made. .
•Strategy you will employ to launch your product. .
•Organizational structure you select to support the launch. Within the organizational structure you choose, explain how

you will handle management, marketing, operations, finance, internal controls, etc… .
•Sales and marketing aspects .
•Logistics aspects….what will be involved in getting your product from country of production to country of sale .
•Financial management considerations of the launch. This should include a narrative discussion in the body of your

Final paper and a separate Excel spreadsheet where you itemize your various expenses and your income over an initial

10 year period. Create your own numbers, but be realistic. .

For example, your start-up costs will likely be high so you might lose money the first few years. Later, you might break

even. Later then, you might start making profits…Refer to the Balance Sheet Presentation [Presentation slides] [PPTX file

size 334 KB] for cost and income transaction examples

This paper will give you the opportunity to integrate all aspects of this course into a real-world scenario. Please be as

realistic as possible. Show that you understand how to apply the concepts of this course in a practical project.

While your instructor is more interested in your initiative, and the quality and realism of your analysis and conclusions

versus the length of the paper, it is expected that the paper will follow these requirements:

1. Employ APA style for citations and references. For assistance, refer to this widely-used guide at General APA

Guidelines.
2. Except for the spreadsheet, the Term Paper Proposal, Outline, and Final paper should be submitted as Word

documents.
3. Use margins of 1″ and 1.5 line-spacing with 12 point font.Points will be deducted for serious grammar and spelling

errors.

Don’t forget to run the Grammar and Spell Check and do a final, manual proof read.

Evaluation of the Term Paper will be based on the Research Paper Meta Rubric that specifies criteria for the:

1. Topic & Introduction
2. Content
3. References
4. Documentation & Grammar
5. Synthesis & Conclusion

You will need to closely review these evaluation measures as you research and write.

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