Business key frameworks of international business

Critically evaluate the Danone case study using key frameworks of international business.

The intended learning outcomes are that on completion of this module the student should be able to:
 Identify and employ appropriate strategic frameworks to evaluate the structures of global
trade and international business.

 Critically evaluate the impact of socio-economic, political and legal environments on
international business.

 Explain and assess the operational strategies used in international business and the
importance of these strategies in global business development.

 Analyse the differences between domestic and global business operations.
In the essay you should use the theories and frameworks of international business as analytic lenses
to explain Danone’s international strategy.

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