Business Ethics and Virtue Ethics

Business Ethics and Virtue Ethics
Case Assignment
Choose three virtues, and then discuss how the three virtues you have selected may have appropriately guided the actions and behaviors of Mattel, Inc.

Keys to the Assignment

•Choose three “virtues,” and provide a clear definition of each (for example, you might choose such virtues as temperance, justice, honesty, or fairness);
•Apply each of the three virtues you have chosen to the Mattel case, describing how the virtue you have selected might have been used to more appropriately guide the actions, behaviors, and/or policies of the company (e.g., you may choose to discuss the company’s working conditions, worker safety, company fairness, or Mattel’s attitudes towards the environment).
•Considering the normative ethical theories we’ve studied in the first three modules (deontological, utilitarian, and virtue ethics), which do you believe is most useful in evaluating the Mattel case? Why?
•Be sure to integrate the theory from the journal articles you read in the Background Information section of this module (i.e., Hartman; Duchon & Drake) into your paper.
•Perform some additional research in the Library (include at least three additional references).
•Be sure that you include appropriate in-text citations throughout your paper, and include your sources in your end-of-paper Reference Section. Your references should be derived from at at least two peer-reviewed journals and at least one book that you have found in the TUI library. Your references may relate to business ethics, to virtue ethics, to the toy industry, or to any other relevant source. Of course, you are at liberty to include those references that you believe are most relevant and meaningful to your paper.

Required Reading

Find and read the following journal article in the Library:

Sethi, S., Veral, E., Shapiro, H., & Emelianova, O. (2011). Mattel, Inc.: Global manufacturing principles (GMP) – A life-cycle analysis of a company-based code of conduct in the toy industry. Journal of Business Ethics, 99(4), 483-517. Retrieved November 19, 2012 from ProQuest.

While the Sethi et al. article is certainly a quite interesting case study, it is a very lengthy and fairly complex one as well. To this extent, I don’t want you to simply recount the storyline of the article in your response to the requirements. Rather, I want you to locate and evaluate the most salient business ethics issue, critically analyzing them within the context of virtue ethics – and the questions that I have posed for you below.
Module 3 – Background
Business Ethics and Virtue Ethics
Let’s begin our exploration of virtue ethics with the following readings and videos:
Required Reading and Videos
Following is an excellent overview of virtue ethics by the Stanford Encyclopedia of Philosophy: http://plato.stanford.edu/entries/ethics-virtue/
Be sure that you read the discussions of virtue ethics at the Seven Oaks and Santa Clara University websites:
http://www.sevenoaksphilosophy.org/ethics/virtue.html (from Seven Oaks Philosophy)
http://www.scu.edu/ethics/practicing/decision/ethicsandvirtue.html (from Santa Clara University’s Markkula Center for Applied Ethics)
For an overview of Virtue Ethics, view the following video: http://www.youtube.com/watch?v=T-Lm0LuXJ68
And finally, the following article is an excellent discussion of business ethics as framed by Socratic and Aristotelian ethics:
Hartman, E. (2008). Socratic questions and Aristotelian answers: A virtue-based approach to business ethics. Journal of Business Ethics, 78(3), 313-328. Retrieved November 19, 2012 from ProQuest.
Optional Resources
From the Boston University’s Paideia Project On-Line comes this excellent article on virtue ethics, authored by Philip Cafaro of Southwest State University: http://www.bu.edu/wcp/Papers/TEth/TEthCafa.htm
The following article is a discussion of ethics in human resources management. Please take particular note of the references to “Aristotelian ethics” and “virtuous leaders”: http://www.scu.edu/ethics/practicing/focusareas/business/ethics-human-resources.html
Here is an excellent article from the Journal of Business Ethics relating to how “narcissistic” organizations cannot behave ethically. Note the discussion of virtue ethics:
Duchon, D., & Drake, B. (2009). Organizational Narcissism and Virtuous Behavior. Journal of Business Ethics, 85(3), 301-308. Retrieved from ProQuest on June 1, 2012.
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