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Google, Apple, Facebook and Amazon are seen as the four giants of the internet age. The world has never seen organisations grow so fast and so big.
Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Google is the global leader in search and online advertising. Amazon dominates the online-retail and e-book markets in many countries. Facebook began its social networking service only in 2004 and has now more than one billon users.
Tasks:
1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.
2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both your research and the theory:
Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
Google, Apple, Facebook and Amazon are seen as the four giants of the internet age. The world has never seen organisations grow so fast and so big.
Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Google is the global leader in search and online advertising. Amazon dominates the online-retail and e-book markets in many countries. Facebook began its social networking service only in 2004 and has now more than one billon users.
Tasks:
1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.
2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both your research and the theory:
Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
Google, Apple, Facebook and Amazon are seen as the four giants of the internet age. The world has never seen organisations grow so fast and so big.
Apple has become a colossus of capitalism, accounting for 4.3% of the value of the S&P 500 and 1.1% of the global equity market. Google is the global leader in search and online advertising. Amazon dominates the online-retail and e-book markets in many countries. Facebook began its social networking service only in 2004 and has now more than one billon users.
Tasks:
1. Choose one the four big internet based organisations and research current and recent information on this firm and its external, competitive and internal environment.
2. Read relevant theoretical discussion from a range of textbooks, other academic texts and refereed journal articles (using EBSCO etc.).
3. Write a 2,500 word essay which includes both your research and the theory:
Discuss the reasons for the fast and immense growth of your chosen organisation based on an analysis of the external, competitive and internal environment using the
– PESTEL analysis,
– Porter’s Five Forces and
– Porter’s Value Chain.
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