Business Analysis

ASSIGNMENT BRIEF
This is an Individual assessment
Based upon research into Sainsbury and other competitors in the UK Supermarket sector, to the following question.
How well placed is Sainsbury PLC to maintain its market share and market position within the UK in the current economic climate?
Guide to answering the question:
You will be expected to:
Carry out an analysis of the historical and current financial position and performance compared with competitors in the sector.
Using the Resource Based View and Porters Value Chain, identify the sources of Sainsbury’s competitive advantage and evaluate whether their market share and market position are sustainable.