Branding Decisions

MAC Cosmetics versus Benefit Cosmetics

Use both companies as prime examples throughout

Paragraph 1: Brand Awareness

Define and explain how manufacturers want customers to be able to recognise it.

Paragraph 2: Package design

Define it and uses examples as to how cosmetic products are similar and different.

Paragraph 3: Brand Differentiation and Effectiveness

Paragraph 4: Specific packaging

chemicals used, whats similar and different between both brands and what is important for the customers to know about the specific product

Use web sources as well as articles newly dated, articles should be able to access to students