Branding

Branding

This is the brand:
(F-Words)
•FAST because we serve working people who want a quick meal.
•FRESH because we want to serve healthy and good quality food.
•FAMILIAR because we want to serve simple uncomplicated food that people know.
Concept:
•Food can be fun and healthy.
•E.g. Tortilla chips (unhealthy) are replaced with thin sliced of baked vegetables
•E.g. organic chicken on a bed of healthy fried potatoes balls to look like eggs in a nest of crispy noodles.
•Who?
It’s mainly for the city workers and    businessmen.
•Where?
In Central London
•What?
Fast, Fresh, Familiar, Food
•When
During lunch hours
•Take a meal, give a meal.
•Premium fast food brand
•Fresh & healthy food
•Ingredients delivered every morning
•Multifunctional stuff

Task: Come up with a better name and research who your main competitors are and how you stand out in terms of BRAND DISTINCTION.
Make slides please.

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