Brand Analysis

Choose a branded food product that is available in the ACT. Part of the existing customer proposition for this product must relate to environmental sustainability.

Provide responses for the following:
•         Describe the product briefly.
•         Research trends that can /do affect this product and discuss how a brand manager can utilise these trends to manage the brand and ensure the brand is relevant over time.
•         Using Figure 10.2, (de Chernatony et al. 2013, p 382 – also discussed in Chapter 2) identify the various components /levels (generic, expected, augmented and potential) of the brand as they apply to the product.
•         Identify and describe environmental sustainability features of this product.