American Apparel or other corporation in need of issue/crisis management

American Apparel or other corporation in need of issue/crisis management

Issues Management paper regaurding the recent issue with the brand image of American Apparel and their use of young objectified girls in their ads. I as a public relations issues director for AA must formulate a issue management plan. The format goes as follows,
1pg. Timeline Research,
conduct secondary research with cited sources.
Primary Research 1pg. -conduct primary research to inform your plan. create 3-5 questions to ask your subject. Interview 2 mock people for answers and suggestions of what they want to see. Cite subjects in resources.
ROPE PLANNING 3-4 PAGES
Using your research, determine 2-3 objectives and explain them well
Define and describe your strategies
create and describe 2 strategic programs to accomplish objectives. The program must include (tactics) – that are a subset of strategic plan, a timeline, staffing and budget. Explain the program thoroughly. Define and describe 3 evaluation measurements and methods to test if you achieved your program objectives.
Communications Plan 3-4 pages
once you determine your ROPE plan you need to communicate it to the public. Use a communications plan template. Define your message. Describe your target audience. Describe your comm. tactics. Describe your comm. documents you will use. Define and describe at least 3 evaluation measurements and methods to test if you achieved your communications objectives. List a separate budget for your comm plan.

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