Advertisement Analysis Essay .

Project instructions:
Paper details/Instructions: Advertisement Analysis Essay: (3 pages)

In this assignment you will be required to select a print (or static) ad and write a two to three page formal analysis of the ad, discussing how the compositional

elements come together to create meaning.

Remember, this is not an evaluation of the ad, but is an attempt at understanding the synthesis of the ad�s formal elements.

The Ad image is chosen and uploaded as file: �Ad_image.jpg�

Here is the info of the AD:

http://worldsbestadvertisements.blogspot.ca/2013/02/ecovia-stop-violence_27.html

Some compositional elements you could examine:

� Color
� Lighting
� Relationship between text and image
� Point of View
� Characters / Objects / Setting
� Structure

Visual analysis � some questions to consider
a) what is the image about?
b) how is the image arranged?
c) what elements are most prominent?

Visual analysis � key considerations:

a) pay close attention to details
b) choose a visual text you find interesting
c) go beyond the obvious

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