Admission/Application Essay, Marketing Metabical

Questions for the case:

1.   What is the decision-making process for Metabical? Who is involved in the process?
2.   How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer?
3.   How should CSP identify and employ the differential advantages that Metabical offers to position itself in the marketplace?
4.   Given the positioning strategy you use how would you communicate to each of your target audiences?

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