a Sport Utility Vehicle (SUV) car models available ( in Australia )

Topic is to choose
a Sport Utility Vehicle (SUV) car models available ( in Australia )

Please select one of these cars :
Cars are to be SUV models available ( in Australia ) and be selected from the following brands ONLY : Mazda , Toyota , Hyundai , Ford , JEEP , Mitsubishi , Volkswagen , Nissan , Holden

The aim of this exercise is to undertake the exercise in relation to the 5 Steps Consumer Decision Making Process:
1. Problem recognition.
2. Information search.
3. Evaluation of alternatives.
4. Choice/Purchase.
5. Post purchase evaluation/behavior

The assessment requires you to consider the 5 step Consumer Decision Making model in relation to buying a Sport Utility Vehicle (SUV) car.

Imagine you have been given a budget of $55,000 (including on-road costs) to buy a new SUV car.
In your report , you must discuss and demonstrate how you would go through each step of the 5 step consumer decision making process.
Identify :
(1) The steps you would take as a consumer.
(2) The relevant theory models used in each step.

? Report should be maximum 3,000 words not including figures, tables, references and appendices.

This Assessment Task relates to the following Learning Outcomes:

• Recognise and understand key concepts and theories discussed in the consumer behaviour literature.
• Gain practical knowledge and experience on conducting consumer research.
• Demonstrate the ability to identify, discuss and analyse market trends and problems related to consumer behaviours.
• Apply the above knowledge and skills to develop effective marketing strategies.

3 – Please focus on the assignment slides.
A. Situational influences – model of the six consumer decision process ..
B. Problem recognition ..
C. Information search include: Brands in initial awareness set ( Evoked set , Inert set , Inept set ) ..

4 – Evaluating and selecting alternatives – Perceptual mapping of soap brands

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