2014 World Cup PR Campaign in the US

2014 World Cup PR Campaign in the US
You will prepare both an executive summary of the campaign (3 and half page), and press release announcing the campaign press release (1 and half page).
Develop a public relations campaign in behalf of 2014 World Cup PR campaign in the US market (2014 Brazil World Cup PR campaign – but target to US audience) / Brazil World Cup committee hired you as United States PR firm / and develop U.S. market PR campaign for 2014 Brazil World Cup. US Soccer federation also try to raise 2014 World Cup audience in the US, because there is not enough soccer fan base in the US. This PR campaign will cover ALL OF THE ELEMENTS of the campaign, including objectives, target audiences, assets, liabilities, strategies, tactics and metrics. You can use bullet points for developing each sections.
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