+1 862 207 3288 Critical’Analysis’
Critical’Analysis’ BMA349’Advertising’and’Promotion’ ‘ Assessment’Item’1’–’Critical’Analysis’ Task%Description:” Critical’analysis’of’a’current’marketing’communication’campaign’ You”are”to”assume”the”role”of”an”employee”in”a”marketing”agency” charged”with”the”responsibility”of”assessing”the”current”marketing” communication”campaign”of”a”prospective”client”(your”agency”wants” to”win”them”over”from”a”rival”agency),”and”advising”on”the”future” strategies”the”client”should”consider.”” Your”CEO”has”requested”that”you”provide”a”critical”analysis”of”the” prospective”client’s”current”marketing”communication”strategies,”as”a” preliminary”report,”before”the”agency”prepares”its”pitch”to”the”client” (Assessment”Item”2).” This”document”should”be”developed”from”an”analysis”of”the” information”provided”on”your”chosen”brand”(from”the”5″available”on” MyLO)”as”well”as”from”independent”research”on”the”organisation”itself” and”from”your”reading”of”marketing”theory.” The”following”information”should”be”included”in”the”analysis”under”the” following”headings:” 1. Outline’of’current’target’market(s)” Who”are”they,”and”what”are”their”characteristics?”” 2. Overview’of’current’communication’tools” What”tools”are”being”used”by”the”brand/product”at”present?” What”level”of”integration”is”there?” 3. Outline’of’problems’and/or’issues”” Here”you”need”to”outline”of”basic”problems”and/or”issues”you” see”in”the”current”campaign.”This”is”the”heart”of”the” assignment”–”what”is”it”that”you”consider”is”‘wrong’”with”the” client’s”current”strategies?” 4. Proposed’strategies” Briefly”note”the”strategies”you”propose”that”the”client”should” consider”for”their”new”(or”revised)”campaign,”including”which” communications”tools”you”believe”will”be”the”most” appropriate”in”conveying”the”client’s”message”to”the”target” market(s),”and”any”changes”to”the”creative”strategy”or” execution”techniques.” ” The”specific”guidelines”for”this”item”are:” • It”should”be”presented”in”the”form”of”a”business”report.” • The”report”should”include”a”brief”introduction”and”a”conclusion.” An”executive”summary”and”a”contents”page”are”not”required.” • Given”the”strict”length”limitations,”you”do”not”need”to”include” discussion”of”theoretical”issues.” • The”word”count”includes”such”items”as”headings,”inVtext” references”and”quotes.”It”does’not”include”any”reference”list”at” […]