+1 862 207 3288 Search Engine Disambiguation
In this week�s reading, Chapter 6: Applied Internet Linguistics, the author notes, �The problems that face anyone trying to carry out online searching can be summed up in three words: irrelevance, incoherence, and inaccuracy.� (p. 98). The author continues to note that �Online searching at present is often non-sense, because the failures �the searches which do not give us what we want�frequently exceed the successes.� (p. 106).
Read Chapter 6 carefully and engage in the following experiments:
a.Go to two different search engines (for example, Bing, Google, Yahoo, etc.) and search for a word with multiple meanings, for example, �charge�, as highlighted in the text. In the first part of the paper, describe a minimum of 6 of the top website results from each search engine and the extent to which they matched the meaning you had in mind.
b.Next, search for the same word using the author�s approach of using the word in a sentence context. Briefly describe how the findings/website results (top 6) retrieved on the first page changed. ?Now, search for the word using the collocation approach that was discussed in the text. Briefly describe how the findings/website results (top 6) retrieved on the first page changed.
c.Now, go to at least one different site link using each search engine that has advertisements. In the second part of the paper, discuss whether the advertisements align with the website topic. For example, did a sports page have sports related products advertised or not? Note: Depending on your search results, remember to distinguish between site and page. An ad may be appropriate on a site, but not on a page and vice versa.
d.In the fourth, concluding part of the paper, highlight the advantages and disadvantages of using the semantic versus the lexical approach in relation to advertisement placement on websites.
The paper must be three to five double-spaced pages in length, excluding the title page and references, and formatted according to APA style. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on the left navigation toolbar. Individual illustrations should be no larger than one page, and the total prose text should be no less than two pages in length, regardless of the number and size of illustrations.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment. Below is what the professor is looking for.
Description:
Total Possible Score: 10.00
Results: Multiple Meaning
Total: 1.50
Distinguished – Thoroughly describes the top six results from each search engine when applying a word with multiple meanings and the extent to which the results matched the meaning.
Proficient – Describes the top six results from each search engine when applying aword with multiple meanings and the extent to which the results matched the meaning. The descriptions lack minor detail.
Basic – Minimally describes the top six results from each search engine when applying a word with multiple meanings and the extent to which the results matched the meaning. The descriptions are underdeveloped.
Below Expectations – Attempts to describe the top six results from each search engine when applying a word with multiple meanings and the extent to which the results matched the meaning; however, only one search engine is utilized and/or the descriptions are significantly underdeveloped.
Non-Performance – The description of a word with multiple meanings is either nonexistent or lacks the components described in the assignment instructions.
Results: Word in a Sentence Context
Total: 1.50
Distinguished – Comprehensively describes how the six website results from two search engines changed based on word in a sentence context input.
Proficient – Describes how six website results from two search engines changed based on word in a sentence context input. The description lacks minor detail.
Basic – Describes how the website results from two search engines changed based on word in a sentence context input, although it does not address all aspects of the search results and/or it describes fewer than six website results.
Below Expectations – Provides website results from one or more search engines but does not describe how those results changed based on word in a sentence context input, provides descriptions from fewer than six website results and/or uses fewer than two search engines.
Non-Performance – The description of a word in a sentence context is either nonexistent or lacks the components described in the assignment instructions.
Results: Collocation Approach Based Input
Total: 1.50
Distinguished – Thoroughly describes how the six website results from at least two search engines changed due to collocation approach based input.
Proficient – Describes how six website results from at least two search engines changed due to collocation approach based input. The description lacks minor detail.
Basic – Describes how website results from two search engines changed due to collocation approach based input, although it does not address all aspects of the search results and/or it describes fewer than six website results.
Below Expectations – Provides website results from one or more search engines but does not describe how those results changed due to collocation approach based input, provides descriptions from fewer than six website results and/or uses fewer than two search engines.
Non-Performance – The description of a collocation approach is either nonexistent or lacks the components described in the assignment instructions.
Alignment Discussion
Total: 1.50
Distinguished – Comprehensively discusses whether advertisements on at least one website of interest align with the website topic.
Proficient – Discusses whether advertisements on at least one website of interest align with the website topic. The discussion lacks minor detail.
Basic – Discusses whether advertisements on at least one website of interest align with the website topic, although it does not address all aspects of the alignment. The discussion of advertisements and/or website topic is underdeveloped.
Below Expectations – Discusses advertisements on one website of interest but does not address how they align with the website topic and/or the discussion is significantly underdeveloped.
Non-Performance – The discussion of alignment is either nonexistent or lacks the components described in the assignment instructions.
Conclusion
Total: 2.00
Distinguished – Thoroughly summarizes the advantages and disadvantages of using a semantic versus lexical approach in relation to advertisement placement on websites.
Proficient – Summarizes the advantages and disadvantages of using a semantic versus lexical approach in relation to advertisement placement on websites. The summary lacks minor detail.
Basic – Summarizes most of the advantages and disadvantages of using a semantic versus lexical approach in relation to advertisement placement on websites, The summary underdeveloped
Below Expectations – Summarizes only a few of the advantages and disadvantages of using a semantic versus lexical approach in relation to advertisement placement in websites, and/or does not address both approaches. Summary is significantly underdeveloped and/or does not relate to the paper�s overall focus.
Non-Performance – The conclusion is either nonexistent or lacks the components described in the assignment instructions.
Critical Thinking: Evidence
Total: 0.50
Distinguished – Employs persuasive information from credible sources to develop an ample analysis or synthesis of the topic. Viewpoints of experts are scrutinized thoroughly.
Proficient – Employs applicable information from credible sources to develop an analysis of the topic.
Basic – Identifies applicable information from credible sources, but may neglect the application of such information toward the analysis of the topic.
Below Expectations – Displays information from external sources, but such information may lack credibility and/or relevance. Neglects the application of such information toward the analysis of the topic.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Creative Thinking: Innovative Thinking
Total: 0.50
Distinguished – Creates new knowledge derived from a novel or unique idea, question, format, or product.
Proficient – Constructs an original idea, question, format, or product.
Basic – Attempts to construct an original or unique idea, question, format, or product.
Below Expectations – Student reinvents available ideas.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Written Communication: Control of Syntax and Mechanics
Total: 0.25
Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors, and is very easy to understand.
Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors, and is mostly easy to understand.
Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors, which may slightly distract the reader.
Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
Non-Performance – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors, which distract the reader.
APA Formatting
Total: 0.25
Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.
Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Basic – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors.
Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Page Requirement
Total: 0.25
Distinguished – The paper meets the specific page requirement stipulated in the assignment description.
Proficient – The paper closely meets the page requirement stipulated in the assignment description.
Basic – The paper closely meets the page requirement stipulated in the assignment description.
Below Expectations – A fraction of the page requirement is completed.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
Source Requirement
Total: 0.25
Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Proficient – Uses required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.
Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.
Below Expectations – Uses inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.
Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.
