+1 862 207 3288 Case Study
Background:
Lululemon has experienced many business challenges in the last few years. Their product has not delivered against the customer expectation and their marketing strategies have failed to convince her to come back. The sales and earnings for the second-quarter of 2014 have fallen short of Wall Street’s expectations and the company has lowered their outlook for the year. The current CEO, Laurent Potdevin called 2104 as a “transitional year” for Lululemon, but the investors are not reacting positively.
Objective:
Lululemon needs to regain the confidence of the consumer to buy their products again. This case study will help develop how Lululemon can create a new product and marketing strategy to attract back their core customer or potentially a new one. This strategy will identify the key elements to ensure that it can be successful for 2015 and beyond.
PART ONE:
1) Develop a competitive analysis of Lululemon and two other companies who manufacturer similar products. Please use a SWOT analysis to complete this question.
2) Create a 6 month (August 2015 through January 2016) marketing plan on how you will get the consumer to accept Lululemon again as a viable product.
• Please work within a 1 million dollar budget to fund your marketing campaign.
• Detail the types of media (i.e. TV, Newspaper, Facebook, etc.) and allocated budget you will be investing in each month, along with the rationale for your investment choice.
• Please use an excel spreadsheet to provide the details of the marketing plan.
3) What three retailers would you choose to re-introduce Lululemon back to the consumer? Why would these three retailers be the best?
Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.
