Marketing

Marketing

Identify and discuss the key macro and micro environmental factors (including competitive environment) that would critically influence the key marketing

strategy decisions a business faces currently and in the near (5 years) future.

Identify and evaluate a business market segment(s) and its current position in the restaurant/retail industry.

What are the pricing strategies used?

How is Marketing for a non-profit organisation different from that for a profit-oriented service business?

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