Sydney tourism branding(a tourism location,place branding)

Introduction to the case study brand you’re researching(Sydney tourism branding)
a. Overview of the case study brand
b. Detailed description of two branding tactics animated by your topic
(select two actual micro-level events, examples, or instances of your case study brand’s tactics. E.g., describe the elements of George Clooney as a brand ambassador in his work for Nespresso in the 1st tactic, and maybe describe aspects of his “brand identity” that enables him to star in certain film genres etc. for the 2nd tactic. Focus on only one example for each brand tactic to keep your analysis focused and tight. You may include visuals of print ads / YouTube screen shots or other evidence etc. to enhance the descriptive elements of “the what,” “the when,” and “the how” of your brand case study’s tactics)
i. Branding tactic 1
ii. Branding tactic 2

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