marketing mix

marketing mix

Find a commercial that sells a product that you can find at a physical or online retail store. Watch the commercial, then go to a physical or online retail store that sells this product and inspect the actual product (or if online, look through the product images and description). Your assignment is to discuss the Marketing Mix for the advertisement as it relates to this product. The key to this assignment is accurately identifying the segmenting, targeting, and positioning (STP) of your product and then relating that to the other three Ps (place, price, promotion).
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