Marketing Plan for a Green Cleaning Company

Paper instructions:

A detailed description of the service industry

A description of how a service marketing plan is different from a product marketing plan, including any terminology unique to services marketing

A detailed description of your service business

A description of your target market

The strategies you plan to implement and why they were chosen

Pricing

Promotion

Value creation

Mapping of the service experience

Packaging

The tools you will use to evaluate your marketing plan’s effectiveness

A summary that reflects on the challenges of selling and delivering a non-tangible product including how the quality of customer service should be managed in a service market and will apply to your chosen career

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