Brand USA Marketing Campaign

Brand USA Marketing Campaign

Paper instructions:

Directions:  Read the following (below article from Washington Post) information regarding Brand USA’s international initiative.  Your project should include:

Part I:  A summary of the material

Part II:  Application to at least four course concepts.  These are to be very specific.

Washington Post Article

http://articles.washingtonpost.com/2013-03-09/business/37581759_1_tourism-industry-brand-usa-tourism-benefits