Equal Exchange: Trading Fairly and Making a Profit

Please read Case Equal Exchange: Trading Fairly and Making a Profit and watch the video?Farm to Kitchen: The path of an Equal Exchange Banana
?. Please answer the following questions and mark question number:
1. Explain the competitive pressures facing the fair trade food and beverage products industry. What does a five-forces analysis reveal about the nature and strength of the competitive pressures facing Equal Exchange? Which of the five forces is weakest?
2. What are Equal Exchange’s competitively important resources and capabilities? Which of its resources have the greatest competitive power? Are any of its resources and capabilities able to pass all four VRIN tests for sustainable competitive advantage?
3. Describe one (1) recommendation you would make to the company’s board of directors concerning the company’s future direction.
Note: no other resources, only focus the attachment case and video, then answer the question.