Sales Proposal
My TOPIC
I’m represent 24 hour fitness sell membership to group buyers, company buyers.
Sales Proposal Guidelines
Cover Letter
A. Address to buyer
B. Highlight key points in proposal
C. Confirm meeting date
Title Page
A. Your buyer’s company name
B. Name of product to be sold and company you represent
C. Your name, the date and course number
Table of Contents
I. Proposal Summary
A. Buyer problem or need
B. Business impact of problem
C. Value proposition
II. Proposed Solution
A. Product solution (what it is, how it works, how buyer will use it)
B. Company description (size, history, anything important for buyer to know)
C. Proposal objectives and strategy (what benefits it will provide)
D. Feature-benefit worksheet (include bridge statements)
E. Competitive advantage (strengths/weaknesses relative to top two competitors)
III. Implementation
A. Costs (budget, pricing, financing if applicable)
B. Time schedule (confirmation o

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