STRATEGIES THAT THE RETAIL INDUSTRY

STRATEGIES THAT THE RETAIL INDUSTRY
IDENTIFY AND CRITICALLY EVALUATE THE STRATEGIES THAT THE RETAIL INDUSTRY IMPLEMENTS DURING TIMES OF AN ECONOMIC DOWNTURN

Assessment guidance
The assessment mechanism for this module comprises two components:
• A research proposal (summative) detailing the area of investigation, aims and objectives, initial literature review, proposed research approach and planned timescale of your subsequent Project –
The research proposal is a more substantive piece of work comprising 3500 words and with a 90% weighting of the module grade. This is submitted after Unit 10 and the guidelines for its completion appear at the link here: Research proposal guidelines.
Unit 10 gives more detail of a proposal exemplar and provides commentary on what should, and should not, be included. Additional exemplars of previous students’ research proposals are provided online.
All the (anonymised) exemplars are included with the consent of these students and received grades of at least P4. (It is not possible to reveal the exact grade for Data Protection reasons). Although premature at this stage, it is strongly recommended that you study these exemplars over the duration of the module to help you formulate your own proposal ideas and documentation.
Once again, provided you have completed the directed study exercises, you will be able to refer to these and, as a consequence, the development of your research proposal should be made easier. As with the outline research template, further logistical and assessment details will be provided nearer its submission date.
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