Hospitality Managemnt
Read the Case Study entitled “Greening the Excelsior” on pages 116-117 and consider the following questions: What items might Susan present to the GM regarding the value of a green program in addition to the potential for business such as CERES? Who do you think Susan should involve in the group of staff to pursue the green program? Why? What should Susan do to investigate other green market opportunities for the Excelsior Hotel?
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