Marketing

Brief Essay question:
Discuss the key ethical issues of taste, stereotyping, use of sex appeal, and targeting children.
How do advertising professionals deal with these issues?
Do advertising professionals and marketers have a responsibility to self-monitor their use of controversial material or themes?
If you were responsible for advertising of a product with a very specific target such as children’s cereal, or women’s cologne what steps would you take to balance the use of “edgy” or overly “pushy” advertising messages?
Can you give any examples where the advertisers really seem to push the limits?
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