Understanding Business and Management Research

This is an individual assignment. You are required to write an academic essay to
critically analyse and evaluate different research methodological approaches applied in academic journal articles (ABS ranking 3* and above).

Typically, your essay should have (a) an executive summary (b) Introduction (c)
literature review of research methodologies (d) discussion, analysis and evaluation of
different research methodological approaches (e) findings and what you have learnt
from this assignment (f) references (Harvard Referencing System). In this assignment, you need to demonstrate an in-depth understanding of different research methodologies including qualitative research methods, quantitative research methods, and a mixture of both. You are expected to use relevant materials from academic research books and academic journal articles (ABS ranking 3* above) in your subject area to support your analysis and arguments when formulating your assignment. Your analysis, discussion and evaluation should be backed with appropriate examples where necessary.
Proper referencing of all ideas, concepts, theories and quotes used in your work is essential. Normally you are required to present no less than 35 academic journal article references. The Harvard referencing system must be used, details of which are contained on your handbook. Failure to employ a clear and appropriate system of referencing will be penalised.

There should be one paragraph in the assignment which relevant to Marketing journal article(200-500 words). Discussion, analysis and evaluation of different research methodological approaches used in Marketing papers.

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