Business Studies

Please read below and write rebuttal argument
As stated in the text, “A key purpose of vision and mission statements is to inform stakeholders of what the firm is, what it seeks to accomplish, and who it seeks to serve.” (Hitt, Hoskisson, & Ireland, 2013) The vision statement is used to describe in a short succinct blurb where the company wants to go in the future, and the goals that they wish to achieve. The CEO along with the assistance of others develops this statement, and it is supposed to reflect what the company is doing internally, and how they would like to be perceived externally.

Microsoft’s previous mission statement was “Put a computer on every desk and in every home”, they recently changed it in 2013 to “Create a family of devices and services for individuals and businesses that empower people around the globe at home, at work and on the go, for the activities they value most.” Which they have shortened to “Create a family of devices and services for individuals and businesses.”

Samsung has a very short and to the point mission statement. It states, “Inspire the World, Create the Future.” Their main goal is to provide an excellent product, a satisfied customer, and maintain their integrity and prosperity while promoting change.

Toshiba has a vision statement that says that they want “Curve a niche as the region’s most reliable firm in providing IT and research services.” Their mission statement is to “Promote innovation and growth in both individuals and companies through quality service in IT and research through experienced, skilled and highly driven personnel.”

The mission statement builds off of the vision statement, and they both are equally as important, because they explain what the company is about and where they plan on going in the future. With that being said, Microsoft’s statement is a bit wordy and should simply say, “To fill every need of every customer big and small all over the globe.” That is short and compressed and gets the message out.

Works Cited

Hitt, M. A., Hoskisson, R. E., & Ireland, D. R. (2013). Strategic Management Competitiveness & Globalization:Concepts and Cases. Mason: South-Western Cengage Learning.
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