STRATEGIC MARKETING

YOU are required to submited an A3 poster that demonstrates how your analysis of the online company (EBAY) , using appropriate internal and external strategy tools, will help the company achieve a distinct competitive edge.
internal and external analysis :
1- what are the company’s main streghts and weaknesses (SWOT)?
2- portfolio analysis of the company’s products/services using BCG.
3- identification of positional opportunity for your company based on the Perceptual Positioning review of competitors (using the weighting criteria of sucess for competitors)
4- MACRO analysis and Porters Industry Analysis

RECOMMENDATIONS BASED ON THE APPLICATION OF TOOLS TO EVALUATE STRATEGIC OPTIONS

USE ONE OR MORE OF FOLLOWING STRATEGIC TOOLS:
TOWS matrix, Ansoff matris , GE matrix

poster size: the poster should be sumittedd in A3 size

if necessary can use images.

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