Discuss the potential benefits and detriments of brand image transfer in event sponsorship

You must draw on a range of resources to address your selected topic area, including academic sources and industry examples. You can draw on a range of examples or focus on one case study example throughout your discussion. Choose what you believe is most suitable for your essay. Critical reflection of the topic is required, be analytical and explore multiple perspectives.
You must reference a minimum of 3 peer-reviewed journal articles to pass this assessment task. Essays are to be referenced in UTS Harvard Style and must be academically written (i.e. no grammatical/spelling errors).

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