MUS 205: Music, Technology and Culture

ASSIGNMENT 2:
“Music in the Marketplace”

We have discussed how attitudes of music and patterns of musical behavior, as well as aspects of music are embedded in our everyday culture. Over the next few days you should select one or two public places where music is heard (bar, coffee shop, club, retail store, elevator, etc… music is hard to avoid in public these days) where you can spend a significant amount of time observing (at least 30 minutes), interacting, experiencing, and listening to the environment created. We recommend comparing two spaces (i.e. two different restaurants, two different clubs, etc…).
2-4 pages. (I would to choose starbucks and a famous retail store in US)

Some things to think about….

•   What other senses are stimulated by this environment? What does this place smell like? Are there things to taste? See? Touch? Feel?
•   Are there other sounds audible in this environment? Do they interact with the music?
•   How do shoppers/patrons/employees interact with the soundscape of the venue?
•   How important is music in defining this space? Does it help craft an identity for this brand?
•   How does the music make you feel? How aware do others seem of the music versus the sights, tastes, and smells of the venue?

NOTE: Proofread and spell check the assignment, and ensure that you use proper grammar and syntax.

Assignments are due on Friday May 29th 11:00pm.

HOW YOU WILL BE ASSESSED ON THIS ASSIGNMENT: Carefully written, thoughtful, and insightful assignments will receive top marks. Work that only skims the surface of the material, is poorly written, or is otherwise sloppy will not receive the highest mark. You will also need to present your findings to the class.

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