Research Design

Research question:The purpose of this quantitative study will be to extend current literature on the effectiveness of loyalty programs by examining the financial impact of these programs. In particular, the study will examine the profitability of loyalty programs in comparison to the costs of retaining them.
Describe two designs that can address your research question. The designs must involve two different statistical analyses. For each design, specify and justify each of the four factors and calculate the estimated sample size you’ll need. Give reasons for any parameters you need to specify for G*Power.
Note: I believe the 3 of the 4 factors are beta, alpha, effect size. Not exactly sure what 4 size is.
Include peer-reviewed journal articles as needed to support your responses to Part I.

Support your paper with a minimum of 5 resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

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