Compare and Contrast Global Buying Behavior
Develop a table comparing and contrasting global consumer buying behaviors. The table must include the following information for each of the articles you have selected:
What was the study question(s)?
What is the study methodology? (Timeline, quantitative, qualitative, case study, etc.)
What is the data collection instrument? (Interviews, surveys, data analysis, observation, comparative test, etc.)
What are the organizational and individual demographics of the study participants? (What part of the world do they reside? What type of organization is it? What are the participants’ positions, ages, gender, etc.?)
What were the study findings?
Include an introduction to the paper and after the table, provide recommendations on how organizations may address global buying behavior in developing marketing strategies.
Support your table and written component with a minimum of five scholarly resources, at least two of which must have been published in the last 5 years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages, not including title and references pages
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