Write down what you think is meant by communication research as applied to the media.

Write down what you think is meant by communication research as applied to the media.

Hint: You may refer to today’s newspaper to look for any news items or articles that appear to be reporting or are based on research projects related to communication or the mass media. E.g. Results of any polls carried out; TV ratings; public opinion on a specific issue; report of someone’s work on a communication related research project etc. (Appendix 1 of the Reader includes four such articles.)

You may save this article for later so that you could examine it in terms of the rationale/s for carrying out the research it refers to, the theoretical framework applied, the communication research methodologies and the data collection methods used, ethical issues involved, and applications or uses of this research’s findings to society at large etc.

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