Reflective Portfolio

Order Description
Having completed the individual portfolio entries, the other element of the portfolio requires you to reflect on the main lessons you have learned about the global
marketing context drawing on your individual portfolio entries.
This element of 2000 words should provide:
• An informed discussion and critical analysis of the topics covered based on the lectures and seminars and also your independent research drawing on a range of
quality academic sources. This should include identifying implications for global/international marketing strategy and recommendations for global marketing management;
• An explicit reflection on the key lessons for you both in terms of module content and your approach to learning. This reflection should include how you will use the
key lessons moving ahead in your career.
Journal 1
Globalization (globalization) word, a concept, is a phenomenon of the process of development of human society. There are many definitions of globalization,
globalization in the usual sense refers to growing global linkages, on the basis of human life on a global scale development and the rise of global consciousness.
Between countries in the political, trade and economic interdependence. Globalization also can be interpreted as a compression and apparent global world as a whole.
After the 1990s, with the forces of globalization on the social impact of the expansion of the human level, attention has increasingly political, educational, social
and cultural disciplines, have caused research boom. For the “globalization” of perception is good or bad, is still a matter of opinion.
1. Unpredictable globalized country or loss. Abstract talk about globalization benefit or damaged condition is very difficult
2. Chase the most profound difference is that the era of globalization features. Globalized capital impersonal at all, it brings intense social change, to stimulate
the rise of diverse ideologies, but also must be accompanied by intense social groups as well as the ideological conflict between nation-states. The globalization of
the past brought prosperity and progress, it also brings Revolution brought civil war, has brought “War of the Worlds.”
3. Promoting nationalism and national boundaries globalization.

Journal 2
GDP refers to the period of time (a quarter or a year), a national or regional economy in the production of labor and the value of all final goods, is often recognized
as the best measure of the country’s economic situation.
It not only reflects the economic performance of a country, but also reflect the strength and wealth of a country. Per capita gross national income (GNI) below the
low-income countries, the line is called the low-income countries. In 2013 for $ 1,035 low-income criteria.
The World Bank is a per capita gross national income of the world’s economic development level are grouped. Usually the world into four groups, namely low-income
countries, lower-middle income countries, middle income countries and high-income countries. However, the above criteria are not fixed, but with the economic
development continues to be adjusted. Lower-middle-income countries and middle-income countries on collectively called middle-income countries.
According to data released by the World Bank, in 2008 the latest income grouping criteria: per capita gross national income of less than $ 975 for low-income
countries, between 976-3855 US dollars for middle-income countries, between 3856-11905 US dollars upper-middle-income countries, higher than $ 11,906 for the high-
income countries.
World Bank 2010 criteria for low-income economies for $ 1,005 or less persons; lower-middle-income economies in the range of $ 1006-3975; upper-middle-income economies
between $ 3976-12275; for high-income economies $ 12,276 or above.

Journal 3
After I read these 2 articles, I try to get what the main point they present to us.
The first articles told us after the cold war, the change of FDI affect the economic of the world so much, especially, the FDI of developing country, such as BRIC.
They developing many of the developing countries move they refusal attitude, which begin to accept the globalization. Then many multinational enterprises have born.
Because they got the large marketing and developing space, they attract much FDI that will help them to improve the technology and development. And they also begin the
make the FDI in some poor or small countries; they may help them to get the basic of economic for developing.
Then the second articles try to present that the emerging market multinational enterprises (EMNEs) is playing the strong role of the globalization now. Actually, the
EMNEs got the potential and wild ambition. The competitive advantage they got is ultra-low cost production, frugal innovation, insight into customer needs, operational
excellence in adverse environments and privileged access to resources and markets. In my option, that was timing. They are late movers in their industries; they are
almost he winner within their country, so that they are almost becoming the top of their own country. So they can get the most resources. And they can also get the
cheap labor within their local place. They caught the chance to compete with the Western firms. In another way, some Western firms underestimate these EMNEs’
developing and invade.
All as all, these two articles present me how the developing countries become a strong competitor and how the EMNEs invade the global marketing.

Journal 4
Cultural differences, similarities and differences from region to region entails differences, all people of the region-specific cultural similarities and differences
arising. Cultural globalization refers to all cultures of the world in various ways, in the “convergence” and “mutually exclusive” at the same role in the worldwide
flow. Cultural community we wish to form a cultural globalization process called “globalized cultures”. Understanding of the cultural identity of globalization is the
globalization of culture grasp.
Culture shock can be various, ranging from climate, food, language, dress, until behavior, population density, political and economic environment, and so on; both
factors in the body, is more psychological factors. In a new cultural environment, culture shock makes impacted by a loss, or even the whole of psychological balance
and value criteria completely lost.
Physical flow of goods produced and consumed worldwide commodity culture has become a world most of this global consumer culture and the level limit. .Through rapid
development of information technology to promote the exchange of cultures. Western countries directly by means of economic globalization eh pursue its culture and
values. Global culture is adapting to economic globalization by clashing and integration.
Despite the culture shock is indeed a new life in the dissonance of sound, and people live in fear, but with the deepening of the guest in cultural understanding, the
power of the impact of still slowing down. In the adjustment process, it is necessary to remind yourself: your reactions or ideas of others are not necessarily for you
personally, and vice versa. That is, these reactions and ideas are usually inconsistent results from the two cultural values, rather than personality on interpersonal
friction. To avoid serious conflicts and reduce friction power and damage, often depends on your knowledge of the differences between the two cultures on the values
and behaviors of.
Reference:
http://baike.baidu.com/link?url=OFhdlDr33KCNynHj6hV_Zbkbh6n8CIAQNWi9er_vuNg2f-qfSQWrk0qoVNpr0CqcJMcpaAk5ObgHHf07SSDi4K
http://www.docin.com/p-295295169.html

Journal 5
Culture II
Lecture: We learned knowledge about the in-group and out-group orientation and Maslow’s Hierarchy of Needs by comparing West needs and Asia needs. And we talk about
the Customer v Consumer, Independent v Interdependent and family decision making and buying decision making.

Seminar: We use the picture and short sentences to introduce the different culture with different groups. Then we view the picture each other and other group members
are also introduce the meaningful of their jobs to us. Our group are introducing the different greeting from different culture. And there was a group which is
comparing the meeting between China and Western make me profound.

Pagel, M., 2012. Does globalization mean we will become one culture? [Online]. Available at: http://www.bbc.com/future/story/20120522-one-world-order

This article states that homogenization of cultures, has led to the global emergence of common consumer behaviours, wants and needs. This has prompted many
multinationals offering global products that are not differentiated according to unique national needs. Examples of these corporations include Starbucks, Coca Cola,
and Facebook. The author interprets this as loss of diversity and identity, and the spread of westernization. What is most interesting about this article is that
contrary to what the Hofstede model of national cultures suggests, cultural unification is taking place to such an extent that transnational corporations are now able
to deploy the global approach to international marketing.

Journal 6
Questions of [MUSLIM COLA: Cola wars or cola crusades?]

1. If the Qibla and Mecca would like to be capable of long-term market share, they have to prevent their product to be localization. They can own their characteristic,
but try to be suitable for different people not just Muslims. Interaction with consumers is the key brand promotion activities, small and medium enterprises in the
branding process to mainly to attract consumers to participate or respond to, the success of promotional activities must be the most widely used form of consumer
participation, and to attract a large number of consumer participation, all procedures must be simplified, so that consumers much energy costs; and for the execution,
only the program was easy to control simple, its maneuverability was strong, the operation can be put in place, and the results can be guaranteed.

2. These Muslim cola companies can target a wider audience. One of main reasons that some Muslims object to the ‘commercialization’ of Islam, as represented by these
cola companies’ marketing strategies is in their mind, their faith is Sacrosanct that cant becoming a business. These companies’ marketing strategies are blasphemy of
their faith. But on the other hand, if these Muslim cola are wider audience as advocating the Islam culture, will be easier to be received. Islam advocates peace, but
some people misunderstand the