International Marketing Communications Plan

Order Description

Title

International Marketing Communications Plan (60%)

Objectives

This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the difficulties presented by an increasingly competitive environment and changing customer needs.

Learning outcomes

This assignment covers the learning outcomes for the modules as documented in the module guide and definitive document

Hand-in procedure

Please follow University policy regarding the handing in of assignments and ensure that your assignment is handed in on time and that you retain a copy of the assignment for yourself together with the receipt.
Mode of working

This is an individual assignment and University policy will apply in all cases of copying, plagiarism or any other methods by which students have obtained an unfair advantage.