MKG210 Learning/Assessment Task 2b: Research Report Project, 2015

Names:
The project is worth of 40% of semester marks and is due for final submission by mid-nighton Monday the 25th Mayin week 12. You are to submit an e-copy to Safe Assign.

The project is to be written in a concise manner and presented in report style (See below and over). The word limit is 2,000 (+/-10%) and this should be adhered to. The marking scheme below takes into account the students’ demonstration of a high level of analysis, based on logical and justified reasoning derived from research findings and application of theory to practice. Students should make good use of the appendices for extra material.

Section Suggested Guidelines Tot
Executive summary In less than one page concisely and comprehensively detail the purposeof this report or project and your main/ key finding/s and recommendations.You need to persuade your reader that you have based your recommendation on good logic and research (Referencing is not required–the reader can read the report further for sources.).

1.0
1. Introduction
(150 words) Introduce the topic with the purpose or objective of this report. What (if any) are the assumptions, limitations and delimitations used in your report?..http://dissertationrecipes.com/wp-content/uploads/2011/04/AssumptionslimitationsdelimitationsX.pdf
Explain the scope and structure (what will be covered in the report ) in a concise and comprehensive manner

1.0
2. The organization
(150 words)

2.1. The target market (250 words)

2.2. The objective
(150 words)
A brief overview of your organisation and their product. What need and want does it fulfil?How will your client organisation benefit from this research report?This section should set and describe the scene/context of your report.

Define your organisation’s chosen target audience for this campaign (e.g. Gen Y –and provide a reference where appropriate (e.g. Gen Y or X). Need to support with statistics! Show where the target market fits in Ansoff’s matrix.

What objective is your organisation aiming for? For example,increasing or decreasing motivation or changing attitude to achieve a particular behavioural change? What is the relevance of the attitude and behaviour you are trying to change (e.g. reducing alcohol abuse or buying more product) to the target market.Provide support (using research findings) as to why it is important to change the consumer’s attitude and/or behaviour.

1.0

2.0

4.0
3. Theory
3.1 Overview of the theory(200 words)

3.2 Choosing the best model
(500 words) This section is to review a minimum of two (2) peer reviewed journal papers on the theory related to attitude or motivation in general.What are the details of the latest research and issues in motivation and/or attitude (whichever applies)?

Introduce theparticular attitude or motivational theory or model that you are focusing on (or have developed on your own). You are doing a mini review of the literature or current research. Discuss the specific theory/model/framework for your report using at least three (3) peer reviewed reference. You need to summarise and compare theories to show how yours is best for your situation. Describe it – what are the elements of the model? Offer your objective evaluation of the potential effectiveness of your model in your context. Has it been applied to similar contexts as your report? Are there particular gaps or issues in the existing theoretical research in relation to your research context? Is there any criticism? Use a table to assist you with this (See BB for an example). You should attempt to show when, where, why and how your theory/model was used. Explain why you have chosen this one over others. What is relevant for your client and what is not?A table will be developed in the tutorials.

3.0

9.0
4.Application of theory to practice
(400 words) In this section, you are bringing the context and the theoretical framework/model together. How can the model be put into practice for your organisation? How does each element of your theory apply to your organisation and their target market context? How can the changes be introduced? Think about the different four or seven elements of the marketing mix – and in particular, marketing communication. When and where is the best time to make these changes?

9.0
5. Conclusion
(150 words)and
Recommendations
(no word count for recommendations) Thoroughly and succinctly summarises the key findings. Draws an overall conclusion about the topic in a concise manner.

Dot or Bullet point for recommendations is fine. You recommendations should provide solutions/strategies for incorporating your attitude and behavioural change, based on credible theory and/or research, along with findings from your report. Think about how your organisation can achieve their objective. 1.0

4.0
List of references   Consistent referencing system. (See links below for report writing and link to UQ referencing guide at the end of their report writing guide)Maximum of 2text books and aminimum of5 peer reviewed academic journals. References can only be included in the Reference List if used in-text first. They are only counted if formatted correctly.
4.0
Appendices, Tables & Figures
Content and relevance of additional material that adds to the explanation and detail of your report.
1.0
Minus penalty marks as stated below                                                                                                                                                                      minus
Total        40

A) The project is to be written in a concise academic manner and presented in report style. A penalty of 0.25markeach will be subtracted if one of the following is not adhered to:

Penalty marks Marks lost
Numbered headings and numbered pages – Please note no page number appears on Title page (so first page number would be roman numeral ii (after Title page) continuing until page 1, the Introduction page (where Arabic numerals 1,2, etc. commence)
An accurate Table of Contents
Correctly formatted in text referencing
*A penalty of 0.25 marks will deducted from your total mark for every 250 words over the 2,200 allowed or part-there-of.
Additionally, see course outline for late submission penalty where VTA is not obtained.
TOTAL marks lost

*The word limit is 2,000 plus or minus 10% for the Introduction through to and including the Conclusion and Recommendations (but excluding tables, figures and Appendices). Line spacing should be 1.5. Font size should be 11 -12 point font.Students should use tables, figures and appendices (where appropriate), for important material that supplements the body of the report.Single tables or figures should be included within the reportbody with an introduction and brief commentary on their information, rather than placed in the Appendices. Tables and figures are not included in the word count.

For some useful guides on report writing and style guides, see:
http://www.jamesabela.co.uk/bus/reportwriting.html
https://www.business.uq.edu.au/sites/default/files/brochures/assign-uqbs-student-writing-guide.pdf
http://unilearning.uow.edu.au/report/4bi.html

Place this order with us and get 18% discount now! to earn your discount enter this code: special18 If you need assistance chat with us now by clicking the live chat button.