Marketing Book report

Pick a marketing book at least 100 pages in length.

Your book report will be a conversational narrative. Within your report, please plan to include:

– A discussion on the key points of the book. At least 2 quotes from the book to highlight key points you want to make. Please refrain from quoting extensive sections of the book. This essay should be in your voice.

– Apply at least 2 concepts we have discussed in class to the topic of the book. These should be incorporated into your report and footnoted.

– An explanation about why this topic is important to know as a marketer and how it can be used effectively

– Who in particular would benefit knowing and using the concepts in your chosen book? Why?

– What you personally found helpful or very interesting.

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